a touch of Paris for H&M by

                                                   Isabel Marant

Everyday outfits that express the designer's boho and rock 'n' roll point of view

Her collection for H&M synthesizes this distinctive philosophy: real clothes that capture
the moment. Picking up the most beloved and iconic pieces from her career, Marant has put
together an eclectic wardrobe of must-have urban staples with trademark Parisian flair.
Everything a contemporary woman needs is included, from tees to sweatshirts, from tailored
outerwear to dresses, from chunky knits to sexy boots and bohemian accessories. Everything goes
with everything because Isabel is convinced that style is all about individual attitude.

The same free-mix spirit extends to the teen wardrobe which is a playful edit of its grown-up
counterpart, with a focus on prints. Marant, in fact, sees no real distinction between these
two collections – it’s mostly a matter of sizes. As a designer who first started rebelling
against accepted norms as a teenager, it makes perfect sense to her.

Overall the event was what I had expected and even more ... The collection had amazing pieces that were quite affordable and expressed the unique style of the designer. As press we also had the chance to take on our way out this super cute bag and a black scarf with some blue and purple details...

Can't wait for the next event ...


Alexia Pap


  1. thumbs up to the most wearable collection!